Distribution

Since my group and I decided that our film would be distributed through Netflix if it was a full length film, I thought I should research about Netflix and its distribution methods. My group and I want to distribute our film through Netflix because it is one of the most popular streaming sites in the world and according to this website, Netflix has more than 130 customers.

We know that if we were to distribute our film through Netflix, it would reach audiences all over the world and get a lot of attention. The same website states, "Netflix also wants to emphasize its ability to deliver stuff to audiences around the world, pointing out that Elite, which comes out of Spain, reached 20 million households in its first four weeks, and that Bodyguard (the UK), The Protector (Turkey), and Baby (Italy) all reached more than 10 million households in their first four weeks." This shows that Netflix allows it's content to reach people from all around the world, which increases views.

I also think that our film would do well on Netflix because Netflix creates an algorithm for each of its subscribers. If a subscriber is a fan of horror movies and has watched a couple of horror films on Netflix, then Netflix will recommend horror movies or similar genres to that subscriber. This website states, "If you were to ask different Netflix subscribers about the service’s brand, you’d likely get different responses. There is no one Netflix; rather, think of it as an expansive library with many small nooks and rooms. Most subscribers never wander floor to floor. Instead, they stay in the corner that matches their tastes." This leads me to believe that if our film was distributed through Netflix, then it would probably do well because people who enjoy horror/thriller films would be watching our film and giving it good ratings.

I believe that our film would do well on Netflix because I think it would be advertised well and it would reach the right audiences. 

Kafka, Peter. “Netflix Is Finally Sharing (Some of) Its Audience Numbers for Its TV Shows and Movies. Some of Them Are Huge.” Recode, Recode, 17 Jan. 2019, www.recode.net/2019/1/17/18187234/netflix-views-numbers-first-time-bird-box-bodyguard-you-sex-education.

Lotz, Amanda. “The Unique Strategy Netflix Deployed to Reach 90 Million Worldwide Subscribers.” The Conversation, 9 Oct. 2018, theconversation.com/the-unique-strategy-netflix-deployed-to-reach-90-million-worldwide-subscribers-74885.